We recently had the pleasure of interviewing Stacey Caron, owner and founders of Spellbinders Paper Arts, LLC...or more affectionately known as Stacey from Spellbinders! As a leader in the industry with many innovation awards under her belt, she can best be described as a ball of energy that enjoys the product that results from collaborative efforts both within her team but also with many industry partners. Having met Stacey way back in 2007 as she was demontrating the original Wizard machine and some new dies, I knew there would be a great future for Spellbinders. Stacey is uplifiting, proud and full of enthusiasm for the crafting market. So let's get to know a bit more about Stacey...
What colour best represents your personality and why?
Black because it is timeless, classic and dresses up any color. For complementing black, I like earth tones, gold, copper and burgundy.
If you could go back in history and have lunch with anyone, who would it be and why?
Coco Chanel for her iconic style, grace, elegance and innovation.
What did you want to be when you were a kid?
A dentist. I was always fascinated with the tooth fairy and wanted to see where she built her tooth castle.
As a woman, what are some of the challenges being the president of such a successful company in our industry?
Balancing building a business, travel requirements and family. Always put your children first and be in the present.
What do you feel makes Spellbinders so successful?
Innovation, quality and the determination to be the best in the industry.
We love the Spellbinders videos that you create with Kim. How do you decide what dies to feature when there are so many to choose from?
The newest releases and innovations so our fans can fully understand and be educated in the use of our products.
What are the first three things you do when you get to the office in the morning?
Put my make-up on in the Director of Marketing’s office, have my morning chat with her and then visit with and check with everyone to see what the day may hold (especially product development).
Big Mac or Whopper? Big Mac
Buttons or brads? Buttons
Dogs or cats? Both
Ribbon or twine? Ribbon
Decaf or regular? Regular
We loved having a chance to get an inside view from Stacey. Of course we asked the final question "what is your favourite product right now?" and she shared this with us...
Don't you love this die set from the Majestic Elements collection? Stacey knew you would and of course has offered to give it away to one lucky SCT reader! AMAZING! Just leave a comment below by Thursday, December 6th for your chance to win it! Good luck!
Have you heard about the biggest giveaway in the history of Spellbinders? In their Explore Beyond: Craft to Win contest you can win a $5,000 prize package! Check out all the details here. We would also love it if you would send Stacey a note of thanks for offering the above great prize on the Spellbinders Facebook page here. I know Stacey would appreciate hearing from our fabulous SCT readers! They are a generous company and have been a great supporter of Scrapbook & Cards Today for years and I think everyone has loved the prizes they have offered our Crop & Create events too. I just saw the prize they are giving away during our "12 days of holiday giving" starting December 10th and you don't want to miss it!
Thank you again to Stacey for taking the time to answer some questions during an incredibly busy time. I will look forward to seeing her again at our CHA trade show in January! One can only imagine the new and innovative products they will launch.