We recently had the pleasure of interviewing Stacey Caron, owner and founders of Spellbinders Paper Arts, LLC...or more affectionately known as Stacey from Spellbinders! As a leader in the industry with many innovation awards under her belt, she can best be described as a ball of energy that enjoys the product that results from collaborative efforts both within her team but also with many industry partners. Having met Stacey way back in 2007 as she was demontrating the original Wizard machine and some new dies, I knew there would be a great future for Spellbinders. Stacey is uplifiting, proud and full of enthusiasm for the crafting market. So let's get to know a bit more about Stacey...
What colour best represents your personality and why?
Black because it is timeless, classic and dresses up any color. For complementing black, I like earth tones, gold, copper and burgundy.
If you could go back in history and have lunch with anyone, who would it be and why?
Coco Chanel for her iconic style, grace, elegance and innovation.
What did you want to be when you were a kid?
A dentist. I was always fascinated with the tooth fairy and wanted to see where she built her tooth castle.
As a woman, what are some of the challenges being the president of such a successful company in our industry?
Balancing building a business, travel requirements and family. Always put your children first and be in the present.
What do you feel makes Spellbinders so successful?
Innovation, quality and the determination to be the best in the industry.
We love the Spellbinders videos that you create with Kim. How do you decide what dies to feature when there are so many to choose from?
The newest releases and innovations so our fans can fully understand and be educated in the use of our products.
What are the first three things you do when you get to the office in the morning?
Put my make-up on in the Director of Marketing’s office, have my morning chat with her and then visit with and check with everyone to see what the day may hold (especially product development).
Fast 5:
Big Mac or Whopper? Big Mac
Buttons or brads? Buttons
Dogs or cats? Both
Ribbon or twine? Ribbon
Decaf or regular? Regular
We loved having a chance to get an inside view from Stacey. Of course we asked the final question "what is your favourite product right now?" and she shared this with us...
Don't you love this die set from the Majestic Elements collection? Stacey knew you would and of course has offered to give it away to one lucky SCT reader! AMAZING! Just leave a comment below by Thursday, December 6th for your chance to win it! Good luck!
Have you heard about the biggest giveaway in the history of Spellbinders? In their Explore Beyond: Craft to Win contest you can win a $5,000 prize package! Check out all the details here. We would also love it if you would send Stacey a note of thanks for offering the above great prize on the Spellbinders Facebook page here. I know Stacey would appreciate hearing from our fabulous SCT readers! They are a generous company and have been a great supporter of Scrapbook & Cards Today for years and I think everyone has loved the prizes they have offered our Crop & Create events too. I just saw the prize they are giving away during our "12 days of holiday giving" starting December 10th and you don't want to miss it!
Thank you again to Stacey for taking the time to answer some questions during an incredibly busy time. I will look forward to seeing her again at our CHA trade show in January! One can only imagine the new and innovative products they will launch.
~ Catherine
This is such a beautiful set! Thanks for the chance.
Posted by: Jen Rolfes | November 29, 2012 at 09:45 AM
I love spellbinders. Thanks for the chance to win.
Posted by: Doris | November 29, 2012 at 09:48 AM
I just bought my first spellbinder set yesterday. Would love this set to add to my new collection'
Posted by: Marlo Dunlop | November 29, 2012 at 09:57 AM
Would love try spellbinders. As a new paper addict, I haven't had the chance to get any YET!!! Looking forward to getting my first!!!
Posted by: JuneH | November 29, 2012 at 09:58 AM
I love the way this set can be cut and combined to make so many different elements.!!! yeah would I like to add this to my collection. Thanks for the chance to win!!!
Posted by: Betty | November 29, 2012 at 10:03 AM
Awesome prize. I love that I can use them with my BigShot.
Posted by: Kim S (nerdgrl) | November 29, 2012 at 10:03 AM
I would love to have this as my first spellbinders set EVER!! I haven't had the chance to try them yet and I am totally intrigued. They look so delicate and beautiful.
Posted by: Stephanie | November 29, 2012 at 10:03 AM
I love the layers to make original frames in my scrapbooks!
Thanks for the chance to win!
Posted by: SarahB | November 29, 2012 at 10:04 AM
I just love Spellbinders and would love to add this set to my collection. Thank you for the opportunity to win this set.
Posted by: Lynne T. | November 29, 2012 at 10:05 AM
I love the Spellbinders I have now and use them all the time! Would love to add a new set to create a different look. Thanks!
Posted by: Kay Ritchie | November 29, 2012 at 10:05 AM
What an incredible set!
Posted by: Trudy | November 29, 2012 at 10:08 AM
There is always room for another Spellbinders Die. This one looks so elegant and I really could use it on the cards I make. Thanks for the chance to win this.
Posted by: Shirley Fread | November 29, 2012 at 10:10 AM
What a gorgeous set of spellbinders! Would so LOVE to win this!!
Posted by: louise johnson | November 29, 2012 at 10:15 AM
I have the Majestic Squares, such a pretty set. The rectangles woold be good company.
Posted by: Paula DiGiovanni | November 29, 2012 at 10:15 AM
Love my Spellbinders Nesties and use them so much for so many things. Loved learning a bit about Stacy. Would like winning this neat set.
I store all my sets in CD cases that I have lined with the magnet sheets Wonderful storage and takes only a small amount of space.
Posted by: Gloria Martens | November 29, 2012 at 10:15 AM
A lovely interview and thanks for a chance to win!
Posted by: Janet Zeppa | November 29, 2012 at 10:15 AM
Love the spellbinder dies .. use them all the time
Posted by: Peggy May | November 29, 2012 at 10:15 AM
I just recently got my first Spellbinders products. I already love them! Thanks for the chance to win some more!!
Posted by: Casey Britton | November 29, 2012 at 10:17 AM
Oh my gosh! This is an incredible set! I would love to win it!
Posted by: Queen Mary | November 29, 2012 at 10:17 AM
What a gorgeous set of dies. Love these products and thanks for the tip from Gloria about using CD cases to store them. Mine are all in a big Ziploc with my embossing folders - easy for transportation, but a little sloppy for storage. Thanks for the chance to win!
Posted by: Charmaine | November 29, 2012 at 10:18 AM
These giveaways are awesome! :D
Posted by: Sara L. | November 29, 2012 at 10:21 AM
I love Spellbinders! I don't know how I missed this new one. It's beautiful & the variety of applications is wonderful. Definitely a "must-have."
Posted by: Tami B | November 29, 2012 at 10:24 AM
What a great Christmas present from you to me!
Posted by: Carol | November 29, 2012 at 10:24 AM
Love these dies! Thanks for the chance to win!
Posted by: Blupixy | November 29, 2012 at 10:28 AM
These shapes are fantastic! What a great possibilities . . . Thanks for the giveaway.
Posted by: Susan DR | November 29, 2012 at 10:29 AM